Franco was graduated from the prestigious University of Warwick in England, major in eBsuiness Management. He is now the Marketing Direction of Food Channels and Vice-Chairman of Licensing & Franchising Association of Hong Kong (HKLFA). He worked in New Work Group, CSL Mobile and Hong Kong Jockey Club etc, with more than 13 years experience on marketing planning & brand management.
Franco Lee corporated with the listed company Chatime & La Kaffa to Beginning in 2009, Franco Lee introduced the listed Taiwan brands, Chatime & La Kaffa, to Hong Kong, Macau and China markets. More than 150 shops have been opened, showing that he has solid experience in business development, catering industry and franchise business models.
Franco Lee is also the frequent speaker in HKTDC Hong Kong Trade Development Council and HKPC Hong Kong Productivity Council, as well as the representative of franchise & catering industry to different media & industry forum.